
Online Learning
**Please note: CalAnimals webinars and trainings are for informational purposes only. Please check with your own municipality, legal counsel, and/or veterinarian to determine which activities are appropriate for your agency.**
Find your popsicle hotline:
Creating the ultimate adopter experience.
Thurs. July 24
10-11:00am
Chelsea Staley and Rene Moreno
Petco Love
Shelters and rescues are overflowing while millions of new pet-loving households have emerged in the past year alone. So why aren’t they adopting? The truth is adoption is losing ground. While pet ownership is booming, shelters remain the third choice behind breeders and family rehoming. It’s time for a radical shift.
Join Petco Love for an eye-opening session on how to transform all facets of your adoption program into an irresistible first choice. We’ll break down customer psychology, challenge outdated strategies and introduce fresh, experience-driven adoption models that make saying "yes" to a pet effortless and exciting. Using innovative examples from across industries, like the simple “popsicle hotline” that gave Hollywood’s Magic Castle hotel an unheard-of boost in guest satisfaction and occupancy rates, this session will prove that you don’t have to spend big in order achieve exemplary service and drive customer loyalty.
If you’re ready to attract more adopters, boost live outcomes and turn your shelter into the go-to destination for pet lovers, this is your call to action. Increasing adoptions and creating new families starts with creating an experience they can’t resist.
State of the Art
Return-to-Home Tools
Tuesday, July 29, 2025
10:00-11:00am (PT)
Jackie Rose, JD, MS, CAWA
Chief Strategy Officer, DocuPet
Learn how to promote community-based lost pet reunification, reduce the number of stray animals entering your shelter, and identify owners of lost pets even without identification!
DocuPet has designed and is now offering progressive tools to help pet owners find their lost pets prior to a finder having to bring them to the shelter or an ACO being called for a loose stray animal. Additionally, DocuPet has designed a Pet Record Search Tool that participating animal control agencies and shelters can access to help identify a pet owner, even if the pet does not have a tag number or microchip.
Both of these tools are available to all pet owners and agencies at no cost.
● For those agencies who use DocuPet as their licensing provider, this is an enhancement to your current services (at no charge) and will help to increase your license compliance rates.
● For those agencies who do not provide licensing services and/or do not use DocuPet as their licensing provider, these tools are available to you at no charge.
There is no catch! Come learn how to get these tools up and running at your organization immediately and be part of a state-wide initiative to decrease the number of lost/stray animals entering our shelters!
Check back soon for more FREE Live Webinars!

View Previously Recorded Webinars:
Community Cat Programs:
Legally Upheld, Vet-Approved, and the
Most Humane Option for Free-Roaming Cats
2025.07.10
Dr. Kate Hurley, Julianna Tetlow, Bruce Wagman
Webinar Q&A: https://tinyurl.com/QandAforCCP
CCP Resource Library: https://calanimals.site-ym.com/page/CatLibrary
Disasters:
Incident Action Plan &
Situation Status Report
2024.12.19
Ryan Soulsby
Brian Whipple
Document Samples: https://calanimals.site-ym.com/page/DisasterLibrary
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