Online Learning
​**Please note: CalAnimals webinars and trainings are for informational purposes only. Please check with your own municipality, legal counsel, and/or veterinarian to determine which activities are appropriate for your agency.**
Harnessing Narrative Change to Transform Animal Welfare
Thursday, October 17
10:00-11:00am PT
Hanna Lentz, Executive Director
Supporting People and Animal Relationships for Change (SPARC)
Pets rely on people, making human connections crucial to improving their lives. The problem is our stories and messages often undermine our best efforts. For decades mainstream narratives have been villainizing, blaming, and shaming pet owners, community members, and other animal welfare advocates. Stories and messages have failed to describe the root causes of issues. The result is that precious energy and resources go to faulty strategies and infighting. Pet families are separated, and animals go without the care they need. In this webinar we explore how better stories and messages can help us overcome these challenges and help us focus on doing our best work for pets and people together.
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